So you’ve finally made your dream a reality and gotten your startup company up and running. The next step is to build your brand’s image into something polished and appealing to your future customers.
There may be a lot of aspects to building a killer brand image, but don’t worry. In this article, you’ll get an easy overview of all the steps, starting right now.
Branding is all about the message you want to send to people. What story is your startup trying to tell? This will dictate the way your company presents itself, from the website and logo design, to social media presence, to your marketing strategies. Let’s talk about these aspects one at a time.
Design is key in creating a company that’s recognizable to consumers. Not only do you want to have a beautiful design for your website, you also want to keep it consistent. Whether it’s your official site, supporting social media posts, or advertising material, you want to find an image and stick to it. This makes it easier for people to remember who the company is and what it does.
To achieve your vision of what your company should look like, do extensive research on designers. Look carefully at their portfolios to see if their style matches up with what you like. It’s best to work with only one designer for your logo and website for a truly cohesive look.
Next, you need to extend this same look to the company’s social media accounts. Promoting your startup on social media, such as Instagram, is one of the easiest ways to win over new customers.
All social media posts should have a consistent copy style that fits in with your established brand image. We can also use the term “vibe” here: you want your company to be giving off the same vibe, whether it’s sassy, professional, or somewhere in between, no matter how consumers find you on the internet.
Make good use of hashtags as well in your posts. Don’t spam with unnecessary keywords; use them thoughtfully to bring in people who follow those tags. Coming up with your own witty hashtags for your company and products would be a definite plus!
Correct use of social media is already a marketing strategy in itself. Aside from creating engaging content, everyone who owns a startup should make it a point for the company to be easily accessible to consumers. Social media was created to keep people in touch with each other, so use it that way!
Answering people’s inquiries through direct messages on Twitter or Facebook is more direct than channeling all inquiries through a clogged support email, and will make the brand seem friendlier. This regular online presence could likely encourage potential customers to become actual, and maybe even regular, ones.
Now that you’ve read through the basics of online branding, it’s time to get to work on aligning your company’s current image with your vision of where you want your startup to go.